Project Description

“Obrigado Argentina!” The CHE Argentinean grill is the place to go for superb “asado-style” flame-grilled meat,  but the previous logo wasn’t conveying this. What was needed was a logo that incorporated the well-known “guarda pampa” Argentinian pattern to reinforce the restaurant’s authentic culinary heritage. Argentineans eat more beef than any other nation on earth, and no wonder – the vast pampas grasslands produce amazing grass-fed steaks that are simply irresistible. The new logo makes the restaurant stand out – and not just for its outstanding food and ambience.